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Investment strategy means the different style of investing that help individuals meet their short- and long-term goals. It is determined by assessing one’s future goals, risk tolerance, needs, and financial health. Here are the best four popular investment strategies for beginners, that help you to invest your money for a long term, gaining a decent profit from it.

Value Investing

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 Value investing is an investment strategy based on estimating the intrinsic or true value of stock and buying that at a lower price than its intrinsic value. Graham, who is known as the father of value investing, clearly explained the concept of value investing in his classic work ‘The Intelligent Investor‘. Warren Buffett one of the world’s richest people and the most successful investor follows the Benjamin Graham school of value investing.

The key principle of value investing is to buy stocks that are undervalued by the marketThe difference between a stock’s intrinsic value and its current market price is called the margin of safety. The key to value investing is to find stocks with a good margin of safety or in other words, stock with good upside potential.

Value investors seek out companies with strong fundamentals, solid balance sheets, and a history of stable earnings and dividends. This analysis may include studying financial ratios such as the price-to-earnings (P/E) ratio, price-to-book (P/B) ratio, and dividend yield, among others. The price to earning ratio(PE ratio) is the ratio of a company’s stock price to the company’s earnings per share. The price to book value ratio(PB ratio) is a ratio used to compare a stock’s market value to its book value.

Value investing can be a successful strategy for patient and disciplined investors with a long-term perspective. However, it’s important to remember that investing in the stock market always carries some level of risk .Therefore, thorough research and analysis are crucial to mitigate these risks.

Dollar Cost Averaging

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Dollar cost averaging is an investment strategy in which an investor systematically purchases a fixed dollar amount of a particular investment at regular intervals, regardless of the asset’s price. The basic idea behind dollar cost averaging is to reduce the impact of short-term market volatility by spreading out the investment over time. Dollar-cost averaging works best in bear market and with stocks having dramatic price swings up and down.

The term was first coined by Benjamin Graham in his book The Intelligent Investor. Graham writes that dollar cost averaging “means simply that the practitioner invests in common stocks the same number of dollars each month or each quarter. In this way he buys more shares when the market is low than when it is high, and he is likely to end up with a satisfactory overall price for all his holdings.”

The idea behind dollar cost averaging is that by investing a fixed amount at regular intervals, you’ll buy more shares when prices are low and fewer shares when prices are high. Over time, this strategy aims to smooth out the impact of short-term market fluctuations and reduce the risk of making poor investment decisions based on market timing.

Dollar cost averaging is particularly popular for long-term investments, , as it allows investors to take advantage of market volatility and potentially benefit from the overall upward trend of the market. However, it’s important to note that dollar cost averaging does not guarantee profits or protect against losses. It is simply a strategy that helps manage the risks associated with market fluctuations.

Growth Investing

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A growth investment strategy is an investment approach focused on capital appreciation through investing in companies that have the potential for above-average growth rates. The goal is to identify and invest in businesses that are expected to experience rapid expansion in their sales, earnings, and market value over time. Growth investing is essentially the process of investing in companies, industries, or sectors that are currently growing and are expected to continue their expansion over a substantial period of time. 

Growth investors can simplify sector investing by taking advantage of investment vehicles such as mutual funds and ETFs that contain a basket of stocks linked to specific sectors. ETFs are an increasingly popular investment option due to their superior liquidity and lower trading costs as compared to mutual funds.

Reviewing a company’s earnings history provides a clearer indication of the probability of the company generating higher future earnings.

Index Investing

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Index investing is a much more passive form of investing when compared to that of either value or growth investing. Consequently, it involves far less work and strategizing on the part of the investor. Index investing diversifies an investor’s money widely among various types of equities.

Index investing, also known as passive investing or index tracking, is an investment strategy that aims to replicate the performance of a specific market index, such as the S&P 500 or the FTSE 100. Instead of trying to outperform the market, index investors seek to match the returns of the chosen index by holding a diversified portfolio of securities that mirror the index’s composition.

Index investing follows a passive investment approach, meaning there is no attempt to time the market or select individual securities based on their potential performance. Instead, the strategy relies on the belief that over the long term, the overall market tends to rise, and holding a diversified portfolio of index funds can capture that growth.


Investing in the stock market can be an emotional experience, but it’s important to stay disciplined and avoid making emotional decisions. Stick to your investment strategy, and avoid the temptation to buy or sell based on fear, greed, or other emotions. In the end, it is always up to each individual investor to choose the methods that work best for them personally, but it is always helpful to be aware of different approaches to identifying investments with the greatest potential for providing future profits.

By Ligi Jayamohan

I am an electronics engineering graduate .I am interested in stock market. Writing blogs on stock market

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